Content Writer and Strategy Specialist
7 days ago
Superior
Job DescriptionSalary: Content Writing and Strategy Specialist About Arctic Compressor Arctic Compressor is a rapidly growing, family-owned manufacturing business located in Superior, Wisconsin, distributing its products exclusively through a nationwide dealer network. We take pride in delivering high-quality, innovative solutions while maintaining a passionate, driven, and results-oriented approach. Our team thrives on initiative, speed, and execution, continuously striving for achievement and excellence. Overview Are you a thoughtful and proactive Content Writer and Strategy Specialist (or other title) who can plan, create, and execute our content across multiple channels. This role requires strong organization, reliable follow-through, and the ability to write clear, effective content that aligns with our brand voice. The ideal candidate enjoys building structure, managing a content calendar, and collaborating with the marketing team to ensure consistent messaging across the company. Key Responsibilities Content Strategy Ownership and Planning • Develop and manage the company-wide content strategy that supports marketing priorities, product launches, and sales initiatives., • Schedule and maintain a content calendar for blogs, social media, product promotions, and seasonal topics based on digital strategy and insights., • Work closely with the Marketing Manager and the Digital Marketing Specialist to ensure all content is planned, scheduled, and completed on time., • Identify content gaps, opportunities, and themes that support brand awareness and market positioning., • Write clear, accurate, and engaging content for blogs, newsletters, case studies, brochures, email campaigns, press releases, web pages, and social media posts., • Ensure all content follows brand voice and brand guidelines., • Manage Arctic Compressors social media presence by creating posts, scheduling content, and engaging with followers where applicable., • Develop captions, short updates, and other content that aligns with the content calendar and company priorities., • Track and record social media performance metrics., • Create customer testimonials, case studies, and product stories that highlight real results and real customer experiences., • Work with the sales team to gather information from the field and turn it into usable marketing content., • Assist with writing product-focused content such as feature descriptions, product manuals, product pages, FAQs, and supporting educational materials., • Work with marketing, sales, and product teams to gather needed details and ensure consistent messaging., • Partner with designers and team members to ensure written content is paired with the right visuals., • Conduct market research to understand customer needs, industry conversations, and communication trends., • Gather and organize Voice of Customer (VOC) insights through interviews, surveys, social engagement, and feedback loops., • Analyze audience responses to content and social media to identify themes, patterns, and improvement areas., • Use insights to refine messaging, improve content quality, and guide future content planning., • Track performance across blogs, emails, and social media using available analytics tools., • Document metrics and provide recurring performance updates., • Bachelors degree preferred in Marketing, Communications, Journalism, English, or a related field., • 3 or more years of experience in content strategy, copywriting, or digital marketing., • Strong writing, editing, and proofreading abilities across digital and print formats., • Experience writing for different content tiers and different types of audiences., • Familiarity with content management systems such as WordPress., • Understanding of SEO principles and basic content analytics., • Organized and dependable with the ability to manage multiple projects., • Clear communicator who can collaborate across departments., • Independent thinker who is comfortable planning and executing content without constant oversight., • Ability to translate technical information into accessible messaging., • Experience in B2B, manufacturing, industrial, or technical markets., • Familiarity with public relations and writing press releases., • A maintained content calendar with steady output across all channels., • High-quality blogs, emails, case studies, social posts, and web copy that follow brand guidelines., • Regular reporting on content and social media performance., • Recommendations that support sales initiatives and product marketing. Why Join Arctic Compressor? At Arctic Compressor, we are passionate about growth, achievement, and creating results. We believe in fostering a team-oriented atmosphere where individuals can take pride in their work and make a real impact. If you are an ambitious, independent, and innovative content strategist ready to elevate a brands storytelling, we want you on our team. Apply today and bring your passion for content, creativity, and execution to Arctic Compressor!