Marketing Manager
hace 5 días
Birmingham
Job Description Our client, a growing multi-office firm, is seeking a high-energy, detail-oriented Marketing Manager to serve as the internal execution engine behind the firm's growth, brand equity, and visibility. Reporting directly to a senior executive and working closely with the executive leadership team, you will be the primary day-to-day project manager and "doer," translating marketing strategy into consistent, on-brand action across the firm and its business units. You will work hand-in-hand with an external agency partner, and shoulder-to-shoulder with the internal team, to execute a comprehensive program spanning outbound marketing, public relations, thought leadership, content creation and distribution, webinars, and event management. The ideal candidate is a proactive project manager and content coordinator who thrives on keeping many moving parts organized and driving projects across the finish line. This role is in-person at one of the firm's offices in the Mississippi/Alabama region, working side by side with leadership and the local team in a collaborative, high-energy environment. You will serve as the central marketing engine for the firm while maintaining a direct connection to external agency partners. THE RESULT THIS SEAT OWNS The firm's internal marketing execution engine: strategy turned into consistent, on-brand, on-time output that builds firmwide brand awareness and equity. WHAT YOU WILL OWN Marketing Collateral & Brand Asset Management • Collateral Ownership: Own the updates and maintenance of all firm collateral, ensuring data, team information, and required disclaimer language stay current., • Internal Traffic Manager: Serve as the internal traffic manager when specialized design or heavy content production is required, collaborating with external partners to produce high-end assets (white papers, infographics, event signage, website)., • Brand Guardian: Ensure all new materials, client-facing decks, and promotional assets align with the firm's established brand identity and visual standards., • Digital Asset Library: Build, organize, and maintain a centralized digital asset library (SharePoint, Drive, or a DAM platform) so the team and leadership can access the latest approved logos, photography, templates, and collateral., • New-Hire Branding: Coordinate branding for new team members, including email signatures, business cards, and bio/headshot files, and keep materials stocked across offices. Public Relations & Media Coordination, • Media Point of Contact: Act as the daily internal point of contact for proactive newsjacking, trendspotting, and media pitching., • Announcements Pipeline: Maintain the internal pipeline for company announcements, milestones, and thought-leadership releases. Outbound Marketing, Content & Distribution, • Editorial Calendar: Create and manage a monthly editorial calendar, ensuring timely creation of blogs, long-form LinkedIn posts, thought-leadership pieces, industry updates, and promotional assets., • SME Interviews: Interview internal subject matter experts and executives to gather insights and source content., • Distribution & Promotion: Own outbound distribution and digital promotion of all published content and white papers to clients and prospects across LinkedIn and other social media, email newsletters, and the website., • Website Updates: Regularly update the corporate website with approved content, keeping live copy, landing pages, and materials consistent with the brand identity and leadership's messaging., • Webinars & Virtual Events: Plan, promote, and host webinars and virtual thought-leadership sessions, coordinating speakers, registration, and post-event follow-up. Events & Thought Leadership Logistics, • Event Calendars: Manage the corporate speaking, awards, and industry event calendars., • Event Logistics: Coordinate logistics for the firm's participation in high-value industry events, including hosted dinners, sponsorships, and private client events. Sales & Client Onboarding Support, • CRM Pipeline: Help maintain the sales opportunity pipeline with accurate stages and key data points, and support forecast dashboards leadership can rely on., • Meeting & Travel Kits: Ensure leaders are equipped with the right marketing materials before client travel and sales meetings., • New Client Onboarding: Coordinate the creation and delivery of onboarding materials for new clients. Reporting & Analytics, • Performance Tracking: Track monthly and quarterly marketing metrics across PR (share of voice, mentions), content (reads, clicks), and events (leads generated, attendance)., • Leadership Reporting: Compile and share marketing wins and performance reports with leadership., • Budget Support: Support management of the annual marketing budget.WHAT WE ARE LOOKING FOR Required, • 4–6 years of corporate marketing or agency experience, ideally in a B2B or client-service environment, • A proven track record of executing tactical marketing plans rather than just designing high-level strategy; you love checklists, deadlines, and seeing projects through to completion, • Exceptional organizational skills, with the ability to manage multiple projects across internal stakeholders and an external agency, • Strong copyediting skills and experience managing digital content channels (social media, email marketing platforms, CMS), • Confident, professional demeanor; comfortable interfacing with C-suite executives and external partners, • Proven ability to navigate a multi-stakeholder environment and drive projects forward, • Ability to balance immediate tactical tasks with longer-term projects and keep deliverables on track, • A fast-paced professional with a strong bias for action who can pivot quickly as business needs evolve, • A proactive self-starter who takes full ownership of their workflow and executes independently, • Advanced Office 365 skills (Word, Excel, Outlook, SharePoint, PowerPoint) Preferred, • Bachelor's degree in Marketing or a related field, • Experience with Microsoft Customer Insights (or a comparable CRM) and email marketing platforms, • Experience producing content that goes through legal or compliance review, • Familiarity with a DAM platform and marketing analytics tools, • Ability to learn a new business model quickly