Head of Marketing (B2B)
6 days ago
Manchester
For airports, for partners, for people. We are CAVU. At CAVU, our purpose is simple: to make airport travel seamless and enjoyable for everyone. From the smallest ideas to the biggest changes, every day is about creating better journeys and experiences. Our portfolio spans worldâclass airport lounges, digital platforms, and revenueâaccelerating technology that power airports and partners worldwide. Whether weâre building better passenger experiences or helping airports grow, our teams are united by one goal â to create smarter solutions that move people and businesses forward. The Head of Marketing â B2B is a key leadership role within CAVU, responsible for shaping and delivering the global B2B marketing strategy across the Marketplace and Experiences divisions. Reporting to the Brand & Creative Director, this role leads a talented marketing team to generate highâquality leads, strengthen CAVUâs brand presence in the B2B space, and drive pipeline growth for the companyâs commercial teams. With accountability for the full B2B marketing strategy â spanning brand positioning, demand generation, content, and social media â the Head of Marketing â B2B ensures cohesive, dataâled marketing execution that supports CAVUâs global growth ambitions. Balancing strategic vision with handsâon execution, the Head of Marketing â Experiences leads consumerâfacing campaigns to drive both turnâup guest volumes and preâbook reservations, working in close collaboration with Performance Marketing, CRM, Growth, and Commercial teams. This role plays a pivotal part in shaping the global brand presence of CAVUâs Experiences business and ensuring consistent, worldâclass marketing delivery. Lead the Global B2B Marketing Strategy Define and execute CAVUâs global B2B marketing strategy across the Marketplace (Propel Connect and Commerce) and Experiences divisions. Ensure all marketing activity is aligned to business objectives, driving awareness, engagement, and lead generation across priority markets. Develop and manage multiâchannel campaigns that generate qualified leads for the Growth team, supporting both new business acquisition and partner expansion. Implement clear metrics and reporting to track performance, optimise conversion, and demonstrate ROI. Brand Positioning & Proposition Marketing Work in partnership with the Brand & Creative Director, and Head of Brand to strengthen CAVUâs B2B brand identity. Ensure consistent messaging and positioning for CAVUâs propositions â including Connect, Commerce (Propel SaaS), and Experiences â across all global marketing channels. Leadership & Team Development Lead, coach, and develop a growing B2B marketing team, currently comprising a Product Marketing Manager, Social Media Manager (direct reports) and Content Manager (indirect report). Foster a culture of creativity, accountability, and continuous improvement to deliver bestâinâclass marketing outcomes. Collaboration with Growth & Product Teams Partner closely with the Growth team to align marketing activities with commercial goals and pipeline priorities. Work with Product teams to understand the proposition roadmap and develop goâtoâmarket strategies that effectively communicate value to target audiences. Content, Events & Campaign Management Oversee the creation of engaging B2B content, including thought leadership, case studies, and campaign materials that reinforce CAVUâs market leadership. Manage participation in key industry events, ensuring strong visibility and lead capture opportunities. Market & Performance Insight Leverage data and insights to understand market dynamics, customer needs, and campaign performance. Use these insights to refine strategy, inform targeting, and enhance the impact of CAVUâs marketing investment across regions. ⢠Deep understanding of B2B marketing principles, including demand generation, accountâbased marketing, and brand positioning., ⢠Knowledge of travel, aviation, or technology sectors, ideally within a SaaS, platform, or partnershipâled business model., ⢠Understanding of the full marketing funnel, from awareness to lead nurturing and conversion., ⢠Awareness of digital marketing channels, analytics tools, and automation platforms., ⢠Familiarity with crossâfunctional collaboration between Marketing, Growth, and Product functions., ⢠Strong strategic thinking and planning skills, able to translate commercial goals into clear, actionable marketing strategies., ⢠Excellent leadership and people management capabilities, fostering collaboration and high performance., ⢠Skilled in content strategy, campaign development, and dataâdriven decisionâmaking., ⢠Exceptional communication and storytelling ability, both internally and externally., ⢠Strong stakeholder management and influencing skills, working effectively across global teams., ⢠Proven track record in a senior B2B marketing role with responsibility for strategy and execution., ⢠Experience leading global marketing campaigns that deliver measurable lead generation and brand growth., ⢠Background in marketing for SaaS, digital platforms, or travelârelated services preferred., ⢠Demonstrable success in building and leading highâperforming teams., ⢠Experience managing budgets, KPIs, and reporting frameworks., ⢠25 Days Holiday, increasing 1 day per year with service (up to 28 days), ⢠Option to buy up to 10 more days annual leave, plus 4 flexible bank holidays, ⢠10% Company Pension, ⢠Annual Bonus Scheme, ⢠Onâsite Gym, ⢠MediCash Scheme, ⢠A host of flexible benefits & discounts â including up to 50% off CAVU products such as Escape Lounges and Airport Parking, ⢠Rail and retail discounts, ⢠2 paid volunteering days per year, ⢠Access to internal events calendar including wellbeing and ID&E activities, ⢠Formal and informal development opportunities, including mentoring and learning grants, ⢠Enhanced parental leave (T&Cs apply) 2. 1st Stage on MS Teams, 3. Face to face Interview Please note, stages 2 and 3 may change in order. At CAVU, Inclusion, Diversity & Equity are at the heart of who we are. Weâre proud to be an equal opportunities employer and we celebrate individuality. Did you know that some people may be less likely to apply to a job if they donât meet every single requirement listed? Research shows this can especially affect women and underrepresented groups. If youâre excited about this role but donât tick every box, please still apply - weâd love to hear from you. Weâre also committed to providing reasonable accommodations for individuals with disabilities throughout the recruitment process. Are you ready to reach new heights? Apply now to join CAVU. #J-18808-Ljbffr