Marketing Manager
hace 9 días
Bath
Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses. This role is heavily focused on account-based marketing and revenue generation. Youll lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities. Youll also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative. Key Responsibilities • Own and deliver targeted ABM programmes across strategic and growth accounts, • Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity, • Partner with sales leadership on account planning, messaging, and opportunity generation, • Manage outbound activity including personalised outreach and nurture sequences, • Oversee content, brand, and event execution across multiple business units, • Track campaign effectiveness, engagement, conversion, and pipeline performance, • Lead and develop a high-performing marketing team