ECOMMERCE LEAD (HANDS-ON, P&L FOCUSED)
6 days ago
Birmingham
ECOMMERCE LEAD (HANDS-ON, P&L FOCUSED) Location: Birmingham City Centre (5 days on-site) Salary: £65,000 – £85,000 + Parking Space (if required) ROLE SUMMARY This role requires director-level commercial thinking, deep digital marketing expertise, and the ability to execute directly. We are looking for a hands-on ecommerce operator who can directly improve revenue, margin, and performance across our channels. You will be in the detail, not managing from a distance, and will take ownership of performance across ecommerce, marketplaces, and digital channels. WHAT YOU WILL ACTUALLY DO • Run and optimise Google Ads and Meta Ads (Facebook / Instagram) directly, • Manage and improve Amazon and marketplace performance, • Analyse and improve conversion rate, AOV, and margin, • Work directly with a large product catalogue, • Identify and execute pricing, promotion, and trading opportunities, • Drive email / CRM revenue through segmentation and automation, • Improve SEO performance (technical, on-page, and content), • Continuously test, iterate, and scale what works TEAM & COLLABORATION You will directly manage: • 2 × Graphic Designers (creative production), • Define what creative assets are required to improve performance, • Brief and manage designers to deliver those assets, • Ensure all output supports commercial goals (conversion, AOV, revenue) WHAT SUCCESS LOOKS LIKE • Revenue increases, • Margin improves, • Paid channels (Google & Meta) scale profitably, • Organic traffic and SEO performance improve, • Conversion rate improves, • You can clearly explain what you changed and why it worked ROLE EXPECTATIONS • This is a hands-on role, not purely strategic, • You will be expected to execute as well as think, • Work is delivered in-house, not outsourced, • You are accountable for outcomes, not just activity GROWTH OPPORTUNITY This role is designed to evolve. Once performance improvements are delivered and the role is demonstrably paying for itself, there is a clear path to building a team, with additional hires to support execution. You will be directly responsible for building and expanding the team under your management as performance scales. MUST HAVE • Proven experience running ecommerce performance directly, • ROAS / CAC / margin, • Google Ads, • Meta Ads (Facebook / Instagram), • SEO (technical + on-page + content), • Marketplaces (Amazon, eBay, etc.), • Experience working with a large product catalogue, • Evidence of real, measurable performance improvements WILL NOT BE SUITABLE IF Your experience is primarily: • Agency-side, • Brand marketing, • Purely managerial, • Not hands-on in recent or previous roles INTERVIEW PROCESS We will ask you to: • Explain specific actions you have personally taken to improve performance, • Work through real commercial scenarios, • Demonstrate how you think under pressure KEY TRAIT WE ARE LOOKING FOR Someone who sees a problem and fixes it themselves APPLICATION REQUIREMENT Please include: “Describe one specific change you personally made that increased revenue or profit. Include what you did and the result.” FINAL NOTE If your experience is primarily based on managing teams, overseeing agencies, or high-level strategy without direct execution, this role is unlikely to be a fit. FINAL POSITION Director-level thinking + deep digital expertise + hands-on execution + ownership + growth