B2B Content Strategy Lead
1 day ago
Birmingham
Central Employment are working with a leading Technology provider, as they look to expand there in-house marketing function, appoint a B2B Content Strategy Lead. We're seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences. You'll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams. Key Responsibilities: Content Strategy & Planning • Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys, • Own the end-to-end content roadmap across awareness, consideration, and conversion stages, • Build scalable content frameworks that support product, campaign, and brand initiatives, • Create compelling, insight-driven thought leadership that positions the business as a market authority, • Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes, • Establish clear, consistent messaging frameworks across all channels and touchpoints Performance & Optimisation • Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation, • Monitor, analyse, and report on content performance using digital analytics tools, • Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI Cross-Functional Collaboration • Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns, • Align content with media strategies to maximise reach and conversion efficiency, • Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities Content Governance & Best Practice • Establish best practices in content creation, SEO, and digital storytelling, • Ensure consistency in tone, voice, and brand positioning across all outputs, • Manage external agencies or freelancers where required Key Skills & Experience, • Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector, • Demonstrated success in creating high-performing content across the full marketing funnel, • Strong experience in developing:, • Thought leadership programmes, • Campaign content strategies, • Messaging and positioning frameworks, • Solid understanding of SEO, content optimisation techniques, and performance analytics, • Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment, • Data-driven mindset with the ability to translate insights into actionable content improvements, • Excellent stakeholder management and collaboration skills, • Strong commercial awareness and understanding of how content drives pipeline and revenue Desirable Experience, • Experience in SaaS, Technology, or B2B services, • Familiarity with marketing automation and CRM platforms, • Experience managing content teams or external agencies JBRP1_UKTJ