Brand Lead (Gastro)
il y a 18 jours
Maidenhead
An exciting opportunity to lead the marketing function and cross functional matrix team for 2 key growth brands. Responsible for defining developing and delivering the brand strategy and tactical operation plans achieving defined metrics and driving commercial performance through exceptional marketing execution and leading a high performing marketing team. SUPERVISIORY RESPONSIBILITY • 3 Brand Managers Brand Leadership • Lead the matrix teams development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics, • Represent UK Affiliate with Global and Area marketing teams, • Communicate strategy and performance to senior local and global leadership, • Lead the marketing function including personal development performance management, • Creating a high performing cross-functional team culture where the AbbVie way of working can flourish, • Coaching marketers to become the best versions of themselves, • Developing marketers with stretch in-role assignments to build skills and experience, • Explore known unknowns with market research that provides meaningful insights to solve challenges, • Synthesis of data into insights to determine brand strategy through pre- to post- launch, • Lead the brand strategy formulation using complicated diverse data sets and in collaboration with the cross-functional team, • Tell the story and sell the strategy and ambition to the organization, • Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value., • Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs., • Develop and maintain long-term customer relations with key external stakeholders including external experts and advocacy groups, • Evolving the operating rhythm strategy and capabilities of the cross-functional team by bringing the latest technology patient and customer insights into the brand team Qualifications : CAPABILITIES • Demonstration of a high learning agility and emotional intelligence, • Strategic ability: synthesis of insights from data and tell the story, • Obsession with insight driven decisions, • Demonstrate an understanding of the challenges faced by our customers and patients and responding to this, • High impact leadership of a cross functional team and able to excel in a matrix environment, • The mindset to set ambitious goals and then innovate to achieve this, • Executive presence being able to operate effectively with varying levels of seniority and deputise for senior leaders, • Able to coach manage and lead through line management and through influencing where there is no direct authority, • Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand, • Relevant strategic and operational experience and proven track record of success, • Leadership of marketing team, • In-field sales experience, • Demonstrated passion for marketing and strategy i.e. completed projects further education, • High EQ & self-awareness, • People focused collaborative leader, • Curious learner mindset, • Excited to lead the cross-functional collaboration to solve a complex challenge, • Self-starter entrepreneurship Additional Information : AbbVies UK offices in Maidenhead prioritize accessibility and employee well-being creating a welcoming environment for everyone. The office includes a large car park for easy access as well as step-free entry accessible restrooms and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations fostering an inclusive culture. Additionally there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements please let us know during the process. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more visit ___