Senior Graphic Designer (User Acquisition & Marketing)
30 days ago
Redwood City
Job DescriptionAt Bellota Labs, we’re building the future of online poker with ClubWPT Gold—a skill-based, strategy-driven platform from the World Poker Tour. This isn’t just another casino app—it’s a competitive ecosystem where players learn, train, and play to win real prizes. We’re looking for a Senior Product Designer with a focus on user acquisition, marketing, and conversion to help shape the front door of our product experience. From marketing landing pages and growth experiments to onboarding flows and campaign-driven design, you’ll help us attract, convert, and retain passionate players in a crowded, competitive market. This is a high-impact, cross-functional role where product thinking meets performance marketing—ideal for a designer who’s equal parts strategic and hands-on.What You’ll Do • Design for growth: Own the end-to-end design of web assets and experiences focused on driving acquisition—think marketing sites, landing pages, campaign pages, paid ad flows, and lead-gen experiences., • Optimize conversion funnels: Craft, test, and iterate on design elements that drive signups, account creation, email capture, and player engagement., • Create marketing visuals: Produce high-quality visuals for product launches, ad campaigns, email templates, and social media—always on-brand and optimized for performance., • Collaborate cross-functionally: Partner with marketing, product, and engineering teams to align design with business goals and KPIs., • Lead A/B testing efforts: Design testable experiences and analyze outcomes to inform future design decisions., • Build and maintain design systems: Extend our design system across marketing assets and customer-facing surfaces with consistency and polish.What We’re Looking For, • 3+ years of experience in product or marketing design, with a strong focus on responsive web and performance-driven design, • A portfolio that demonstrates clean visual design, marketing intuition, and conversion-minded UX, • Expertise in Figma; bonus for motion/interactive prototyping tools, • Experience designing and optimizing landing pages, marketing flows, and acquisition campaigns, • Strong grasp of growth metrics and how design impacts user behavior, • Familiarity with A/B testing, performance tracking, and iterative design, • Bonus: Experience in gaming, entertainment, or competitive skill-based products, • Extra bonus: You know poker—or are excited to learnWhat Success Looks Like, • A polished, high-converting marketing site that communicates our value proposition to new players, • Seamless flows from ad to signup, reducing dropoff and boosting conversion rates, • Design assets and landing pages that scale across campaigns, product launches, and growth initiatives