Sales Representative - Green Bay
hace 13 días
Green Bay
Job DescriptionROLE OBJECTIVES • Drive sales by promoting new and existing products and growing market share in assigned accounts., • Build and maintain strong customer relationships through regular visits, staff training, tastings, and timely follow-up., • Plan and execute territory strategies, pre-planned sales calls, and account-specific objectives to maximize results., • Maintain and update sales tools, route lists, point-of-sale materials, and merchandising displays to support sales efforts., • Manage accounts receivable, monitor pricing, margins, and profitability, and use data to make informed decisions., • Execute promotions and events to increase product adoption., • Collaborate with team members and leadership, uphold professional conduct, and ensure compliance with company policies and regulations.BUSINESS OPERATIONS | Through cooperation and commitment to excellence, our processes are efficient and effective., • Maintain strong knowledge of products, categories, competitive conditions, and market trends, and translate insights into actionable plans to grow customer business., • Effectively overcome objections, confidently ask for the sale, and submit accurate and timely orders., • Conduct accurate inventories and recommend appropriate stock levels to meet customer and business needs., • Open new accounts by completing and submitting required documentation in partnership with the Credit Department., • Pre-plan sales activities, territory strategies, and account-specific objectives to achieve sales quotas and distribution goals., • Comply with all federal, state, and company regulations governing the industry., • Manage accounts receivable and collections in accordance with company standards, in collaboration with the Credit Department., • Maintain and regularly update sales route lists, including buyer information, call schedules, and merchandising details., • Maintain a complete and up-to-date sales and display kit, including pricing, sell sheets, samples, and point-of-sale materials., • Complete and submit required reports and surveys accurately and on time., • Maintain availability to work flexible hours, including overtime or on-call support, which may include nights, weekends, and holidays., • Participate in internal Badger University training and development programs., • Prepare for and support supplier market blitzes and sales visits., • Deliver effective retailer sales presentations to achieve sales and merchandising objectives., • Grow market share through execution of floor displays, ads, and point-of-sale materials in alignment with company standards., • Manage shelf and cold box space to maximize visibility and comply with company merchandising standards., • Recommend and maintain appropriate shelf pricing based on market conditions and company guidelines., • Drive overall market share growth through consistent, high-quality execution at retail., • Perform additional duties as assigned by management.INNOVATION | Innovation is a way of thinking, challenging the status quo and continually improving., • Drive distribution of new and existing products, including new package sizes, across supplier portfolios., • Identify, respond to, and communicate sales opportunities and potential threats to maximize market performance.PEOPLE | We optimize talent to achieve results., • Follow up on customer issues and concerns and ensure timely resolution of all commitments., • Maintain a weekly pre-plan for the assigned territory to drive organized and effective sales execution., • Build and maintain strong customer relationships based on trust, respect, and consistent service., • Contact all assigned accounts on a regular, scheduled basis to support sales objectives and customer needs.SKILLS WE VALUE, • Strong computer and technology skills, with the ability to use digital sales tools effectively., • Proven sales experience with a track record of meeting or exceeding goals., • Ability to influence, persuade, and negotiate to drive positive business outcomes., • Comfortable working independently while collaborating effectively within a team environment., • Highly organized with strong time-management skills and the ability to meet deadlines., • Effective problem-solving skills with the ability to navigate challenges confidently., • Solid understanding of pricing, promotions, and core business finance concepts, including margins and profitability., • Ability to review, analyze, and interpret data to support informed decisions and recommendations., • Strong mathematical skills related to product pricing and cost analysis., • Professional in appearance, communication style, and workplace conduct., • Confident presenter with the ability to communicate effectively with a variety of audiences., • Knowledge of wine, spirits, and non-alcoholic beverage portfolios, or the ability to quickly learn., • Familiarity with the sales call process and performance expectations., • Ability to prioritize multiple tasks in a fast-paced, results-driven environment., • Experience with pricing strategies and promotional models., • Strategic mindset with strong leadership presence and interpersonal skills.REQUIREMENTS, • High School Diploma or equivalent (GED) required., • Bachelor’s degree in Business, Marketing, or a related field preferred., • One to three years of sales experience preferred., • Industry certifications such as Certified Specialist of Spirits (CSS) or Certified Specialist of Wine (CSW) preferred., • Experience in a distribution and/or sales environment preferred., • Valid driver’s license, insurance, and satisfactory driving record required.