Marketing Manager
6 days ago
Fort Worth
Job Description FranFund is a consulting company, specializing in franchise funding. We’re not a direct lender. We’re an award-winning funding partner, named the #1 Banking and Financing Supplier in Franchising by Entrepreneur Magazine for 3 years and running. We are seeking a detail-oriented Marketing Manager to help bring our marketing strategy to life. This role partners closely with internal teams to execute high-impact marketing initiatives, manage event marketing assets, launch lead generation campaigns, and develop email marketing programs using Marketing Cloud Account Engagement (Pardot). The ideal candidate is highly organized, takes initiative, and enjoys translating funding and finance concepts into clear, compelling messaging for franchisors, franchise brokers and consultants, and prospective franchisees. This is a fully in-office role at our office on the westside of downtown Fort Worth. ESSENTIAL RESPONSIBILITIES Campaign & Lead Generation Marketing • Plan, execute, and manage lead generation marketing campaigns across digital channels., • Execute campaigns that align with lead and goal objectives., • Create, deploy, and manage email campaigns and automated workflows using Marketing Cloud Account Engagement., • Build segmentation, nurture programs, and drip campaigns tailored to different audiences., • Manage the development and execution of event marketing materials, including signage, collateral, presentations, digital assets, and post-event follow-up campaigns., • Coordinate timelines, approvals, and logistics to ensure flawless execution., • Understand FranFund’s funding products and financial solutions to write clear, accurate, and compelling marketing copy., • Translate financing concepts into approachable, attention capturing and benefit-driven messaging., • Create marketing content such as emails, landing pages, blogs, scripts, press releases and other materials., • Ensure website content is current, aligned with brand messaging, and optimized to drive traffic, engage the target audience segments and convert visitors into lead conversions., • Manage multiple projects simultaneously with exceptional attention to detail., • Work cross-functionally to support FranFund departments and external partners both proactively and reactively., • Bachelor’s degree in marketing, Business Administration, Communications, or equivalent work experience, • 5+ years of marketing experience, preferably in B2B, financial services, franchising, or professional services., • Proven experience with Marketing Cloud Account Engagement (Pardot), including email creation and workflow automation., • Strong background in lead generation and campaign management., • Experience supporting or managing event marketing initiatives., • Exceptional attention to detail and organizational skills., • Strong writing and communication skills, with the ability to confidently write about funding and finance topics., • Proactive mindset with the ability to work independently and anticipate needs.