12 Best video production Jobs in Louisville, Kentucky (February 2026)

Director of Marketing and Communications

26 days ago

Louisville

Job Description TARC will be launching the New TARC Network next summer and we want you to be a part of it! The New TARC Network will mark a new chapter in TARC history and will allow the agency to provide better, more reliable service on major corridors across the City. TARC is looking for transit professionals who want to help us deliver high-quality bus service to the Louisville community. GENERAL SUMMARY: Directs, plans, organizes, manages, and provides direction and oversight for all functions and activities of TARC’s Marketing and Communications Department, which includes responsibility for overseeing all internal and external communications and marketing efforts for TARC; writes news releases, articles, and other print material; conducts market research; organizes special events and outreach activities; and manages all media relations and communications; represents TARC as the primary spokesperson. This position will support a safety and customer service culture through programs, procedures, and other related work to achieve TARC’s mission and strategic outcomes. The position is responsible for meeting or exceeding all TARC policies and procedures with strict adherence to all local, state, and federal regulations; and performing related duties as assigned. SUPERVISORY RESPONSIBILITIES: Business Development Manager; Marketing Coordinator I; Marketing Coordinator II; Executive Communications Manager ESSENTIAL DUTIES AND RESPONSIBILITIES: • Directs and manages organizational-wide marketing and communications initiatives., • Develops and executes a comprehensive marketing and communications strategy that includes TARC’s services and products., • Oversees and leads the Marketing and Communications Department, including developing and implementing communications strategy, staffing, budgeting, and working with contractors and vendors., • Oversees and develops marketing campaigns including advertising, social media, print, radio, and/or video., • Oversees TARC’s branding strategy and ensures high quality and consistent use., • Develops and implements government and community relations strategy; supports and oversees government and/or public relations consultants, monitoring their work and working to develop an overall government relations strategy., • Creates and facilitates written material for day-to-day external communications, including but not limited to, fact sheets, marketing campaigns, briefing and background papers, talking points, speeches, responding to media inquiries, etc., • Leads and collaborates with the team to develop plans in support of key messaging to internal audiences including senior leaders, board members, and employees., • Develops and maintains strong earned media relationships and provides guidance on and produces press releases, media advisories, and story pitches to media., • Monitors marketing and advertising plans and outcomes; negotiates and places paid advertising; pitches and secures media placements in relevant markets., • Maintains a current crisis communications plan and assists in executing the plan when a crisis arises., • Oversees and supervises the creation of relevant and current information for social media and web content; ensures website has consistently fresh, effective, accurate and engaging content., • Supports and promotes employee engagement through effective internal communication tools and practices., • As needed, participates in assigned TARC Board of Directors subcommittee meetings and makes presentations to the Board.., • Provides supervisory responsibilities by monitoring department workload for efficiency, conducting annual reviews of staff performance, finding opportunities for and conducting training, addressing staff questions and concerns, developing individual goals and objectives for staff members, and interviewing and hiring staff., • Manages and participates in the development and administration of the department's annual budget; directs the forecast of additional funds needed for staffing, equipment, materials, and supplies; directs the monitoring of and approves expenditures; directs and implements adjustments as necessary., • Monitors developments in legislation related to marketing and communication matters and evaluates their impact on TARC operations; recommends and implements policy and procedural improvements to meet legislative obligations., • Attends and participates in professional group meetings; stays abreast of new trends and innovations in marketing and communications; researches emerging products and enhancements and their applicability to TARC’s needs., • Performs other job-related duties as requested. MINIMUM EDUCATION AND EXPERIENCE: • Bachelor's degree from an accredited four-year college or university with major coursework in public relations, journalism, marketing, communications, or a closely related field; and, • Seven (7) years of professional-level experience articulating a desired image and position by researching, writing/editing, and distributing news releases, including three (3) years of management experience in marketing and communications., • Possession of, or ability to obtain, a valid Kentucky or Indiana Driver's License by the time of appointment and a satisfactory driving record. Note: An equivalent combination of related education and experience may be substituted for the above-stated minimums excluding High School Diploma, GED, Licenses, or Certifications. KNOWLEDGE, SKILLS, AND ABILITIES: • Organizational and management practices as applied to the analysis and evaluation of marketing programs, policies, and operational needs., • Principles, practices, and developments in public relations, communications, marketing, and other sources of media, • Local organizations, community groups, and governing bodies., • Advanced public relations and marketing principles and concepts., • Advanced principles and practices of personnel management including supervision, training, and performance evaluation., • Production methods for printed materials., • Advanced methods and techniques for conducting comprehensive and targeted marketing and public relations campaigns., • Sources of federal, state, and local funding used for organization programs; funding practices of federal, state, and local grant agencies., • Advanced principles and practices of budget preparation and administration., • Methods and techniques of effective presentation development and delivery., • Business and management principles involved in strategic planning, resource allocation, leadership technique, and coordination of resources., • Principles and techniques for working with groups and fostering effective team interaction to ensure teamwork is conducted smoothly., • The structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar., • Computers and software programs (e.g., Microsoft software packages) to conduct research, assess information, and/or prepare documentation., • Provide administrative, management, professional leadership, and direction for the assigned department., • Select and supervise staff; develop and direct people as they work by providing training to ensure tasks are performed effectively; oversee and evaluate performance in an objective and positive manner., • Develop, implement, and administer goals, objectives, and procedures for providing effective and efficient marketing programs., • Effectively represent the organization at community and media events., • Write and edit news releases, pamphlets, and reports., • Utilize social media as a public relations and communications asset., • Plan, organize, direct, and coordinate the work of executive, management, supervisory, professional, technical, and administrative support personnel; delegate authority and responsibility., • Establish and maintain cooperative working relationships with those contacted in the course of business, including employees, the Board of Directors, government entities, contractors, the community, and the general public., • Handle confidential and sensitive information., • Multi-task in a fast-paced environment and work independently as well as collaboratively., • Prepare and administer large and complex budgets; allocate limited resources in a cost-effective manner., • Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of organization goals., • Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax., • Effectively use computer systems, applications, and modern business equipment to perform a variety of work tasks. WORKING CONDITIONS: Incumbents generally work in a typical office environment with adequate light and temperature. There may be occasional exposure to extreme temperatures, loud noise, fumes, noxious odors, dust, mist, gases, and poor ventilation; must be able to see, hear and speak; and sit at a desk for long periods of time. Work may require some level of mobility including lifting or moving materials. Incumbents may interact with upset staff and/or members of the public in interpreting and enforcing departmental policies and procedures. May be required to attend meetings outside of regular working hours. This position requires a pre-employment screening. AMERICANS WITH DISABILITIES ACT (ADA) COMPLIANCE: Reasonable accommodations may be made for those who are not able to perform the essential duties of the job. SAFETY SENSITIVE POSITION: No

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