Director of Marketing and Communications
2 days ago
Dallas
Job DescriptionBenefits: • Life, Accidental Death & Disability, & Long-Term Disability Insurance, • Free food & snacks, • Tuition assistance, • Dental insurance, • Health insurance Marketing & Communication Strategies • Develop and execute a comprehensive marketing and communication strategy that aligns with DCCs goals and Christian values, enhancing its image and positioning in the marketplace and public sphere., • Monitor and analyze market trends to adjust strategies, ensuring consistency in content, brand management, and alignment with industry standards., • Plan and lead proactive promotional, publicity, and media relations initiatives across all platformsbroadcast, print, internet, and social mediato support DCCs institutional priorities and improve internal and external communications.Enrollment Management Communications, • Collaborate with the admissions office and campus stakeholders to develop and implement multi-channel enrollment marketing strategies, including digital, email, web, print, and CRM-driven communications targeting prospective students., • Track and evaluate all marketing initiatives to ensure timely execution aligned with critical enrollment deadlines., • Research current enrollment marketing trends and identify opportunities to effectively promote undergraduate and graduate academic programs.Marketing & Brand Management, • Collaborate with DCC leadership across enrollment, athletics, and advancement to guide traditional and digital marketing strategies., • Ensure consistent and effective brand communication to donors and prospective students through print, digital, social media, and other channels., • Oversee the development, production, and optimization of multi-channel marketing campaigns and materials, including apparel, publications, ads, and online content.Advancement Support & Public Relations, • Provide leadership in public relations, media relations, and crisis communication efforts to enhance DCCs image and community awareness., • Coordinate with DCC leadership and personnel to ensure timely, accurate, and engaging communication with the media that reflects the Colleges identity., • Build and maintain positive external relationships with media outlets, businesses, and community organizations to support DCCs outreach and engagement initiatives.Budget & Planning, • Apply strategic planning, analytical skills, and strong financial and business acumen to guide marketing and communications efforts., • Collaborate with the DCC Leadership team and administrative departments to address and fulfill marketing and communication objectives., • Develop and manage short- and long-term marketing and communications plans and budgets, ensuring progress tracking, adherence, and performance evaluation.Content Creation & Management, • Oversee the writing, editing, and distribution of news releases, public service announcements, and related multimedia content., • Manage the design, composition, and production of promotional materials, including brochures, press kits, and campaign-specific content for students and donors., • Direct the editorial, design, and distribution processes for all college publications and coordinate all printed and electronic communications to ensure brand consistency.Digital Media Management, • Manage and maintain DCCs websites, social media presence, and mobile app, ensuring content is current, SEO-optimized, and effectively engages audiences through timely updates and notifications., • Oversee digital media operations, including marketing video production, student email/text campaigns, and digital service platforms such as MailChimp, Adobe, etc., • Administer copyright licensing for music and video content (e.g., CCLI) and ensure compliance across all communication platforms..Broader College Involvement, • Education and Experience, • Bachelors degree in marketing, communications, public relations, journalism, or related field required; Masters degree preferred., • Minimum of 35 years of progressively responsible experience in marketing, communications, public relations, or brand management, preferably in higher education, nonprofit, or ministry settings. Prior experience in Christian higher education or ministry-based communications is highly valued., • Skills and Abilities, • Strong strategic planning, organizational, and project management skills with the ability to lead multiple complex projects simultaneously., • Exceptional verbal, written, and interpersonal communication skills; ability to craft compelling content that clearly communicates the mission and vision of the institution to internal and external audiences., • Experience overseeing brand identity, institutional messaging, crisis communication, and public/media relations., • Ability to collaborate across departments, managing diverse teams while offering creative leadership and clear direction., • Desirable Attributes, • A vibrant and growing personal relationship with Jesus Christ with full alignment to the College's statement of faith and commitment to Christ-centered education., • A passion for using communications as a tool to advance the Kingdom, tell student stories, and promote the mission of Christian higher education., • Servant-leader mindset with high integrity, strong work ethic, and demonstrated emotional intelligence., • Visionary thinker who can creatively adapt to changing trends and emerging marketing platforms while maintaining mission fidelity., • Strong relational skills with the ability to engage donors, prospective students, alumni, church leaders, parents, and internal stakeholders in meaningful ways., • High emotional intelligence, integrity, and the ability to foster relationships across departments., • A self-starter with strong organizational skills, the ability to multitask, and a positive, forward-thinking attitude.Work Environment, • Primarily office-based with occasional travel to conferences, events, and off-site meetings., • Availability for evening and weekend responsibilities related to campus events, student recruitment, and media deadlines., • Occasional lifting, setup, or management of promotional and event materials.