Are you looking to kick-start a new career in IT? We are recruiting for companies who are looking to employ our IT Technician Traineeship graduates to keep up with their growth. The best part is you will not need any previous experience as full training will be provided. You will also have the reassurance of a job guarantee (£24K-£30K) upon completion. Whether you are working full time, part time or unemployed, this package has the flexibility to be completed at a pace that suits you. The traineeship is broken down into 3 easy steps. Step 1 - Online Training The first step is completing a selection of professional, accredited and industry recognised IT Technician courses by CompTIA, Microsoft and Cisco. The training is delivered via multimedia rich video tutorials, presentations and quizzes through a portal that you study from home. You will also be assigned an expert tutor to help you throughout your training. Step 2 - Practical Training You will gain the practical experience by using our cutting edge Livelabs. Gaining hands-on experience is essential in today’s IT industry for both certifications and keeping up to date with new technologies. Step 3 - Official exams You will then go on to sit the CompTIA A+ exams to give you the official certifications which will be recognised worldwide. Through our range of partnerships throughout the UK with IT organisations, we are able to place you into an entry level IT role within your local area working in either an IT Technician/Desktop Support/First Line Support Role. We guarantee you will be offered a job upon completion, or we will refund you 100% of your course fees back. At a one-off cost of £799, or a deposit of £112 followed by 10 interest free monthly instalments of £78, this represents a great opportunity to start a rewarding career in IT. Read through the information? Passionate about starting a career in IT? Apply now and one of our friendly advisors will be in touch.
Company Overview BUTT & CO (UK) LIMITED, trading as AutoSqueak, is a UK-based wholesaler and distributor of car care and cleaning products, supplying professional car wash centres, detailing businesses, and trade resellers. With a growing customer base — including an expanding portfolio of Chinese-speaking clients — the company is seeking a Commercial Manager to strengthen its sales operations, manage customer relationships, and support the company’s overall business growth. This position is particularly well suited to a candidate with a background in B2B sales, and commercial operations, who can take a hands-on approach in a dynamic, multicultural team environment. Main Responsibilities • Develop and implement commercial and sales strategies to achieve company revenue and growth targets., • Maintain strong relationships with existing clients while identifying and securing new wholesale and trade customers., • Utilise Chinese language skills to communicate effectively with Chinese-speaking clients, strengthen partnerships, and develop new sales opportunities., • Conduct market research to analyse trends, customer demand, and competitor activity, and recommend product and pricing strategies., • Manage supplier communications, assist with procurement and negotiation of product pricing and terms., • Prepare quotations, negotiate business contracts and sales agreements., • Work closely with the operations team to ensure timely order fulfilment and inventory coordination., • Support marketing initiatives, including promotional activities and digital content planning, to enhance brand awareness and sales performance., • Monitor sales performance and profit margins to ensure business objectives are achieved., • Identify business risks and propose process or service improvements., • Provide guidance to junior team members and assist in improving overall commercial efficiency. Skills and Experience • Minimum 3 years’ experience in sales, or commercial management., • Proven experience working with B2B clients (wholesale or distribution sector preferred)., • Strong commercial awareness and ability to identify new business opportunities., • Excellent communication, presentation, and negotiation skills., • Understanding of pricing, cost control, and profit analysis., • Strong organisational and multitasking abilities., • Chinese language skills to liaise with local Chinese-speaking clients, including car wash businesses, would be beneficial.
Are you looking to kick-start a new career? We are recruiting for companies who are looking to employ our Project Management Traineeship graduates to keep up with their growth. The best part is you will not need any previous experience as full training will be provided. You will also have the reassurance of a job guarantee upon completion. Whether you are working full time, part time or unemployed, this package has the flexibility to be completed at a pace that suits you. The traineeship is broken down into 3 easy steps. Online Training Complete a selection of professional, accredited and industry recognised Project Management courses by including Prince2 & Agile. The training is delivered via video tutorials, presentations and quizzes through a portal that you study from home. Practical Training Now that you have learned all the theory it’s time to start applying that into practice so that you have the required experience to start within the industry. Our expert Project Manager tutor will provide you with 2 case scenarios for you to complete that will be based on real-world situations. Official exams At this final stage, we will prepare you to take your official Prince2 & Agile Foundation exams. The exams can be taken at one of the approved test centres across the UK or online from your own home. PM Role Through our range of partnerships throughout the UK with Project Management organisations, we are able to place you into an entry level role within your local area. You will be working as either a Project Coordinator or Project Administrator (£25K-£45K starting salary). At a one off cost of £1499, or a deposit of £212 followed by 10 interest free monthly instalments of £148, this represents a great opportunity to start a rewarding career in Project Management and have a real career ladder to start climbing. If you are not offered a role at the end of the training we will refund 100% of your course fees. Apply now and one of our friendly advisors will be in touch.
About Noor Relief Fund Noor Relief Fund is a small but growing international humanitarian charity NGO dedicated to supporting orphans, providing clean water, and delivering life-saving aid. Registered in the UK and based in London, our work spans the Middle East, South Asia, and East Africa, where our passion and dedication to creating positive change drive everything we do. From emergency relief to long-term development, our projects provide the essentials of life - food, water, healthcare, and education while bringing opportunity to vulnerable communities, tackling hunger, poverty, disease, and illiteracy. We are guided by compassion, integrity, and transparency and we are entering an exciting new phase of growth. This means strengthening our fundraising, expanding our reach, and investing in the people who will help us achieve even greater impact. Joining NRF means becoming part of a passionate, mission-driven team where your work will directly transform lives. Role Purpose As Marketing Manager, you will lead and manage all aspects of Noor Relief Fund’s marketing, communications, and digital presence. You will be responsible for developing and executing a cohesive strategy that drives donor, sponsor, and partner growth, maximises fundraising impact, and strengthens NRF’s visibility. This includes leading multi-channel campaigns (both online and offline), managing digital marketing and website performance, guiding content and creative output, and providing strategic direction for social media. You will use data-driven insights to optimise performance and ensure accountability, while also forging partnerships and exploring innovative approaches to expand NRF’s reach. This is a pivotal role for a dynamic, mission-driven leader who can combine strategy with creativity to deliver measurable growth and impact. Key Responsibilities 1. Department Leadership & Strategy • Lead and manage all aspects of NRF’s Marketing Department., • Develop and deliver NRF’s overall marketing strategy in alignment with organisational objectives., • Drive the growth and engagement of NRF’s supporter base — donors, sponsors, and partners — by expanding reach and building long-term relationships., • Set clear KPIs and provide regular reports on performance and ROI to leadership., • Ensure NRF’s brand is consistently represented across all channels and touchpoints. 2. Campaigns & Fundraising Communications • Design and execute multi-channel fundraising campaigns (email, WhatsApp, newsletters, PPC, website, offline channels)., • Ensure all communications are highly targeted, results-driven, and audience-appropriate., • Collaborate closely with the Fundraising team to strengthen acquisition, retention, and lifetime value across donors, sponsors, and partners., • Maximise supporter engagement and income generation through innovative, data-driven campaign strategies., • Evaluate campaign performance, sharing learnings and best practices across the organisation. 3. Digital Marketing, Paid Advertising & Website Performance • Manage and optimise NRF’s Google Ads account to maximise reach, conversions, and cost efficiency., • Lead paid media campaigns across PPC and social platforms, ensuring strong ROI., • Oversee SEO strategy to improve organic growth and online visibility., • Manage NRF’s website as a key fundraising and communications tool, ensuring it is supporter-friendly, up to date, and optimised for performance., • Implement regular website testing, ensuring strong user journeys and conversion rates. 4. Content, Media & Creative Oversight • Work with the Media Team to produce compelling, high-quality content (videos, designs, supporter updates, impact reports)., • Ensure all creative output reflects NRF’s values of transparency, compassion, and professionalism., • Manage website content management, ensuring accuracy, relevance, and strong user experience., • Maintain consistency in messaging and branding across all channels and platforms., • Develop content guidelines and storytelling frameworks to inspire and engage supporters. 5. Social Media Management (through the Social Media Officer) • Provide strategic direction for NRF’s social media to align with marketing and fundraising objectives., • Supervise the Social Media Officer to ensure content aligns with the overall marketing strategy., • Guide platform-specific campaigns tailored to engage diverse groups and audiences., • Oversee paid social campaigns and organic content, optimising performance through data insights., • Monitor emerging trends and platform developments to keep NRF’s social presence relevant and impactful. 6. Data, Analytics & Optimisation • Use analytics tools (Google Analytics, Ads Manager, CRM data, etc.) to monitor, review and evaluate performance across donors, sponsors, and partners., • Regularly test new tactics and optimise strategies to improve landing page conversions, online donations, and supporter list growth., • Produce clear reports and insights for leadership, showing measurable results and recommendations for future campaigns., • Develop dashboards and reporting processes to track progress against KPIs and demonstrate ROI., • Integrate supporter data to strengthen personalisation, improve donor journeys, and deepen engagement with sponsors and partners. 7. Partnerships & Innovation • Identify and pursue opportunities to build partnerships with sponsors, agencies, influencers, and community organisations., • Develop engagement and relationship strategies to strengthen and expand NRF’s reach with corporate, institutional, and external partners., • Explore and test new marketing channels, technologies, and strategies to reach wider audiences., • Strategise NRF to be represented externally to raise brand visibility, credibility, and influence., • Forge collaborations and stay ahead of sector trends that amplify impact, expand reach, and keep NRF’s marketing innovative and competitive. Core Skills & Experience • Minimum 5 years’ experience in marketing, including at least 2 years in a management or leadership role, ideally within a charity, non-profit, or mission-driven organisation, • Proven track record of leading marketing functions, ideally within a charity, nonprofit, or mission-driven organisation., • Strong expertise in digital marketing, including PPC, SEO, paid social, and multi-channel campaign management., • Demonstrated success in setting KPIs, analysing performance, and delivering measurable ROI., • Skilled in using data and analytics tools (Google Analytics, Ads Manager, CRM) to inform strategy, optimise campaigns, and improve donor and sponsor journeys., • Excellent copywriting, storytelling, and content development skills, with the ability to adapt messaging for diverse audiences., • Experience in developing partnerships with sponsors, agencies, or corporate supporters., • Confident in managing people, freelancers, and agencies to deliver high-quality creative and digital output., • Strong relationship-building skills with experience engaging donors, sponsors, or external partners., • Strong communication skills, both written and verbal., • Strong IT skills, including familiarity with project management tools, apps, and emerging AI platforms that enhance marketing delivery., • Ability to balance strategic oversight with hands-on delivery in a fast-paced environment. Additional Skills & Knowledge • Experience managing Google Ad Grants for Charities., • Knowledge of donor behaviour, supporter engagement, and fundraising marketing., • Familiarity with CRM and donor/sponsor management systems., • Creative skills (design, video editing, or UX) to support content development. Personal Characteristics • A genuine passion for Noor Relief Fund’s mission and values, with a strong desire to make a positive difference., • Proactive and self-motivated, bringing energy and initiative to your work while encouraging and supporting others., • Committed to high standards and delivering quality outcomes, with a focus on impact., • Positive and solutions-focused, able to adapt and remain resilient when faced with challenges., • Reliable and professional, with the ability to stay calm and flexible under pressure., • A collaborative team player who values openness, respect, and shared success. Why Join Us? • Be part of a passionate, purpose-driven organisation making a real difference., • Work closely with leadership and have a direct impact on our growth., • Opportunities for professional development and long-term career progression., • A supportive, mission-led culture where creativity and innovation are encouraged. If you are passionate about using marketing to drive meaningful impact, and possess the skills to deliver strategy and leadership while growing engagement and income, we encourage you to apply for this exciting opportunity. Application Process To apply, please submit your CV and a short cover letter outlining your relevant experience and why you are passionate about joining Noor Relief Fund. Due to the high volume of applications we anticipate, we may be unable to respond individually to every applicant. If you do not hear from us within four weeks of the closing date, please assume you have not been successful on this occasion. We encourage applications from candidates who may not meet every single requirement listed but who can demonstrate the skills, experience, and passion needed to succeed in this role.
Job Description: We are seeking motivated and enthusiastic Business Development Interns to join our dynamic team. This internship offers a unique opportunity to gain valuable insights into the business development processes of a thriving e-commerce fragrance company. As a Business Development Intern, you will work closely with our experienced team to identify growth opportunities, build strategic partnerships, and contribute to the overall expansion of our brand. Key Responsibilities: Market Research and Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape in the fragrance and e-commerce sectors. Analyze data to support strategic decision-making and identify potential areas for business growth. Lead Generation and Outreach: Assist in identifying and targeting potential business partners, influencers, and affiliates. Support the creation and execution of outreach strategies to establish and nurture relationships with key stakeholders. Partnership Development: Help develop and maintain relationships with existing partners to ensure long-term collaboration and mutual growth. Assist in negotiating partnership agreements and ensuring alignment with company objectives. Sales Support: Collaborate with the sales team to identify new sales opportunities and support the development of sales strategies. Assist in preparing sales presentations, proposals, and reports to support business development initiatives. Project Management: Support the planning and execution of business development projects, ensuring timely and successful completion. Coordinate with various departments to facilitate seamless project implementation. Performance Tracking and Reporting: Monitor and track the performance of business development activities, providing regular updates and insights to the team. Assist in the preparation of reports and presentations to communicate progress and outcomes to management.
Job Title: Business Development Executive SOC Code: 3554 Company: The Nail People Limited (trading as The Nailounge) Location: The Nailounge, 444 Chiswick High Rd, Chiswick, London, W4 5TT, United Kingdom Salary: £41,700 per annum Employment Type: Full-time, Permanent About The Nailounge: The Nailounge is a premier nail and beauty salon in Chiswick, London, renowned for delivering an indulgent, high-quality, and professional beauty experience. Since opening in 2024, we have grown rapidly, earning a reputation for excellence, innovation, and exceptional customer service. We are now seeking a dynamic Business Development Executive to support and drive the next stage of our growth. Role Overview: The Business Development Executive will play a key role in driving client engagement, expanding our brand presence, and supporting operational excellence. This is a strategic position for a digital-savvy, proactive, and growth-oriented professional who is committed to long-term success and willing to relocate to Chiswick if necessary. The successful candidate will support the leadership team in business expansion initiatives, operational management, and potential acquisition activities. Key Responsibilities: Business Development & Growth • Identify and pursue new business opportunities, including partnerships, collaborations, and potential acquisitions., • Develop and implement strategies to expand the salon’s client base, market presence, and revenue streams., • Support leadership oversight in evaluating and executing growth initiatives, including market research and competitor analysis. Client Engagement & Digital Marketing • Manage and enhance client engagement across digital platforms, including social media, email marketing, and online booking systems., • Design and execute campaigns to drive client retention, loyalty, and acquisition., • Analyze client feedback and engagement metrics to optimize digital strategies and service offerings. Operational Support • Assist in managing the operational complexity of a rapidly growing salon, including scheduling, workflow optimization, and process improvement., • Support the leadership team in monitoring business performance, key metrics, and profitability., • Ensure seamless communication across teams to maintain high standards of service delivery and client satisfaction. Strategic Initiatives & Expansion • Contribute to long-term planning and expansion strategies, including new service lines, locations, or acquisitions., • Conduct due diligence and support the execution of business expansion opportunities., • Collaborate closely with management to ensure strategic objectives are achieved efficiently. Requirements: • Proven experience in business development, preferably within the beauty, wellness, or luxury service sector., • Strong digital skills, including social media management, client engagement tools, CRM systems, and marketing analytics., • Exceptional communication, interpersonal, and negotiation skills., • Ability to manage multiple priorities in a fast-paced, growth-oriented environment., • Strategic thinker with strong problem-solving abilities and operational awareness., • Willingness to relocate to Chiswick, London, and commit long-term to the company’s growth journey., • Experience supporting leadership oversight or expansion initiatives is highly desirable. Personal Attributes: • Proactive, self-motivated, and results driven., • Creative thinker with a passion for innovation and continuous improvement., • Strong attention to detail and commitment to excellence in execution., • Collaborative mindset with the ability to work closely with teams and external partners. What We Offer: • 28 days paid leave (including bank holidays), • Competitive salary and performance-based incentives., • Opportunity to play a key role in a rapidly growing, reputable salon., • Exposure to strategic decision-making, business expansion, and operational leadership., • Professional development and training opportunities., • A supportive, dynamic, and creative working environment in the heart of Chiswick.
Business Development Executive – Automotive Tuning Company Location: [Willesden / Office Location] Salary: Base of £24k OTE £35k + Commission Type: Full-time 9:00am 6:00pm We are a fast-growing vehicle remapping and performance tuning company, looking for a motivated Business Development Executive to join our team. This role combines sales outreach with technical file processing, making it ideal for someone who is target-driven but also highly organised and detail-oriented. You’ll be responsible for generating new business through cold calling and building partnerships with garages and dealerships, while also processing tuning files and managing customer data throughout the day. 🔑 Key Responsibilities: Make outbound cold calls to garages, dealerships, and trade partners to generate new business Build and maintain strong client relationships to drive repeat sales Process tuning files accurately and efficiently using our dealer-level software Ensure correct data input, record-keeping, and file management across systems Achieve and exceed weekly/monthly sales and business development targets ✅ Requirements: Previous sales or business development experience (B2B preferred) Confident communicator with excellent negotiation and closing skills Strong IT skills with excellent attention to detail (essential for tuning file/data input) Comfortable with multitasking between sales and technical tasks Self-motivated, resilient, and target-driven Automotive knowledge/interest is advantageous but not required 💰 What We Offer: Competitive base salary + uncapped commission Full training on remapping software, file processing, and sales techniques Career growth opportunities in a rapidly expanding company Supportive team environment with performance-based rewards If you’re ready to combine business development with technical precision in a fast-paced automotive environment, we want to hear from you. 👉 Apply now by sending your CV. Interviewing immediately.
About RIV Worldwide RIV Worldwide Ltd is a UK-headquartered international freight forwarding company with operations in India, Canada, and the United States. We provide customised air and ocean freight solutions, working in partnership with major airlines, carriers, and global clients. With our expanding international operations, we are seeking a Business Development Executive to strengthen client relationships, win new business, and contribute to revenue growth. Role Purpose The Business Development Executive will be responsible for identifying and securing new business opportunities in freight forwarding, maintaining strong client relationships, and supporting revenue growth across RIV’s international markets. The role requires generating sales leads, preparing quotations, negotiating rates, and ensuring successful handover of new accounts to operations. Key Responsibilities ● Identify and pursue new business opportunities in air and ocean freight forwarding. ● Build and maintain long-term relationships with clients to ensure repeat business and account growth. ● Prepare quotations, pricing proposals, and service presentations in line with company guidelines. ● Negotiate rates and service agreements with clients, balancing profitability and competitiveness. ● Maintain a structured sales pipeline and provide accurate forecasts and activity reports to management. ● Collaborate with operations and customer service teams to ensure smooth implementation of client accounts. ● Conduct market research to monitor competitor activity, industry trends, and customer requirements. ● Achieve agreed sales targets and contribute to the company’s overall growth objectives. Qualifications & Experience ● Degree in Business, Marketing, Sales, or related field (advantage). ● Proven experience in B2B sales (experience in logistics, freight forwarding, or transport is desirable). ● Strong communication, negotiation, and interpersonal skills. ● Ability to prepare professional sales proposals and present to clients. ● Organised and target-driven, with the ability to manage multiple opportunities simultaneously. ● Proficiency in MS Office; familiarity with CRM systems is an advantage. Why Join RIV Worldwide ● Opportunity to grow the sales function in a dynamic international freight forwarder. ● Exposure to global operations across the UK, India, Canada, and the US. ● Competitive base salary with performance-based incentives. ● Hybrid working arrangement with flexibility. ● Collaborative team environment where your contribution directly impacts company growth.
About UBX UBX Training is a fast-growing fitness business co-founded by four-time world boxing champion, Danny Green, alongside Australian fitness and tech entrepreneur, Tim West. We first opened in Australia in 2016 and have since expanded rapidly, enjoying five years of continuous growth, with 100 clubs now open across Australia, New Zealand, Japan and Singapore. We launched in the UK in 2022! At UBX, we deliver a sense of community, camaraderie and belonging, the most attractive aspects of sports, and combine these elements with convenience, accessibility, expert support, and intelligent programming. We have identified the reasons that motivate an individual to take control of their fitness and the barriers that may stop them, to create an environment where results are an additional benefit to the pure enjoyment of the workout. UBX’s unique boxing and strength training is non-contact and focuses on a mixture of bag work, padwork and strength training across a 12-round workout. In every workout, our members get 1 on 1 support from a UBX coach who advises on form and technique and ensures that the experience can work for people of all ages, backgrounds, and fitness levels. We deliver the most convenient, enjoyable, and effective workout to our members as well as a rewarding and enjoyable business for franchisees. Primary Purpose ● A key member of the team and accountable to the Owner, the Club Manager will have responsibility for the performance of the UBX club. ● As the lead for the sales function, you will be responsible for executing lead generation/marketing plan to increase membership sales. ● As Club Manager, you are accountable for ensuring all duties are delivered through project management, inter-personal skills, communication skills, administration, problem solving and process management. Key Accountabilities ● Maintain and grow the total membership base and oversee all aspects of the membership sales process. ● Drive financial plans and increase gross margins of the business through optimal programming and capacity utilisation. Responsibilities and Duties General ● Create, properly manage and exceed, all Sales and Operational budgets. ● Develop a gym culture where excellence and member appreciation are the focus and results are achieved. ● Build and develop relationships with key stakeholders, particularly the Owner, UBX Head Office team and the club team. ● Maintain gym facilities, top-notch cleanliness, appearance and organisation of the club and inventory. ● Maintain a strong working knowledge of our training programs by participating in at least two UBX training sessions per week. Customer Acquisition ● Create annual marketing plan for social media, digital/print marketing, and community events ● Carry out sales campaigns to increase membership via lead generation, brand promotion, social media networks and out-reach activities. ● Ensure a consistent sales effort is always maintained by providing daily sales goals and contests/incentive-based motivation, including establishing, expanding, and tracking outreach initiatives and strategic partnerships with local businesses, community groups, and charitable organizations. ● Provide club tours & convert leads to members. ● Make sales calls to prospects. ● Drive member referral scheme. Customer Retention ● Onboarding new members and helping them through our joining process. ● Offering first class customer service to current members. Social Media ● To manage social media pages and update with real-time content. ● To respond to any comments on all platforms. Reporting ● Analyse success of our business performance - both in terms of year-on-year performance and vs budgets and re-forecasts – providing insight, commentary, and action plans to address performance variances. ● To continually benchmark our activity vs. our competitive set (and the wider market) and feedback to the business. ● Daily management of invoicing and tracking of all budgets. Team Management ● Recruit, hire, train and deliver the onboarding program for all staff. ● Providing leadership and direction to the team at your UBX club. General Administration & Office Duties: ● To assist with answering the phones and take messages when require. ● Ensure all Front Desk systems and studio practices/processes are adhered to, including member check-in, telephone inquiries, payment handling, delinquent account procedures, and customer care calls. ● Participate in technical and personal development activities.
Help Us Keep London Charged — Become Our Next Venue Partnerships Manager At Fast Charger, we’re building London’s most accessible network of portable phone charging stations — and we’re growing fast. From indie cafés to co-working hubs and gyms, our stations are already changing how people stay connected on the go. We’ve scaled super quickly — with 400+ stations live across London right now — and our next target is 1,000. We are looking for professionals who can spot an opportunity, walk into a venue, and walk out with a handshake deal. You’ll run the whole process — from first hello to signed agreement — backed by a founder-led team that’s hands-on, supportive, and hungry to win. What’s in it for you: ⚡ Pure commission on every sale. Yes, it is commission-sales driven. ⚡ Weekly payouts — whether you close 5 sales or 50, you get paid every week ⚡ Our current agents are earning £4k–£5k/month! ⚡ Work anywhere across London — your time, your rules ⚡ Full training + daily support + real chance to grow fast ⚡ Do well and there’s a clear path to progress into a permanent role. If this sounds like your kind of hustle, let’s chat. Drop us a message or apply here. (And yes, we actually read every application!)
⚡ We’re hiring Freelance Venue Partnership Agents at Fast Charger! ⚡ At Fast Charger, we’re building London’s most accessible network of portable phone charging stations — and we’re growing fast. From indie cafés to co-working hubs and gyms, our stations are already powering how people stay connected on the go. We’re looking for freelance sales agents who can spot opportunity, walk into a venue, and walk out with a deal. You’ll have the flexibility to work on your own schedule while earning strong commissions for every installation you secure. 💸 Uncapped commission (our current reps earn £4k–5k/month) 🌍 Work anywhere in London, on your own time 🚀 Founder-led team, full training & support provided If you’re self-motivated, great with people, and love the idea of flexible freelance sales with serious earning potential, let’s talk. 👉 Apply here please note it is a commission only based role.