Senior Digital Marketing Manager
hace 3 días
Chicago
Job Description About Community Tax Community Tax is a national leader in tax resolution services, helping individuals and small businesses resolve tax debt and regain financial control. With more than a decade of proven results, we have served hundreds of thousands of clients with integrity, strategy, and relentless focus on outcomes. As we scale aggressively, we are expanding our digital marketing capabilities to drive sustained growth. We are seeking a Senior Digital Marketing Manager (Paid Media) with deep B2C financial services expertise and a hands-on, performance-first mindset. This is a high-impact role that will lead paid media efforts across multiple channels and play a central part in driving growth. What You Will Do • Plan, launch, and optimize paid media campaigns across Google, Bing, Meta (Facebook/Instagram), TikTok, Snapchat, WhatsApp, and programmatic platforms., • Manage budgets with precision to maximize efficiency and scale results., • Diagnose performance anomalies in real time and implement corrective actions., • Design and execute structured testing roadmaps across audiences, creatives, offers, and landing pages., • Ensure attribution accuracy and clean data pipelines through Google Analytics, Tag Manager, and Looker/Data Studio., • Develop reporting dashboards and provide actionable insights to leadership., • Collaborate with compliance, creative, sales, and technology teams to ensure alignment., • Google Ads, Bing Ads, Meta Business Suite, TikTok Ads, Snapchat Ads, • Unbounce, Go High Level, • Canva, • CRM and reporting platforms (e.g., Power BI, Trello), • Hotjar, Invoca, Gong, • Bachelor’s degree in Marketing, Business, Analytics, or equivalent experience (Google/Meta certifications a plus)., • 5+ years of direct B2C paid media management experience in financial services, tax resolution, or other regulated industries., • Proven success managing large budgets and scaling campaigns in competitive markets., • Hands-on daily execution in ad platforms (not just agency oversight)., • Strong fluency in Google Ads, Analytics, Tag Manager, and reporting tools., • Experience with attribution models, customer journey mapping, and funnel optimization., • Impact: Lead the most critical growth lever in the business., • Visibility: Work directly with executive leadership and own key results., • Challenge: Take charge of a turnaround situation and rebuild a channel that spends millions annually., • Growth: Shape a modern digital acquisition program and make a measurable impact on people’s lives., • Dynamic Collaborative Work environment - This position is hybrid work, with offices in Chicago, IL and Dallas / Hurst, TX Compensation and Benefits • $80,000 – $90,000 annually, commensurate with experience, • Medical, dental, and vision insurance with employer contribution, • 401(k) plan with company match, • Paid time off and company holidays, • Life and disability coverage, • Professional development support, • Wellness and mental health resourcesCompany DescriptionWho We Are Founded in 2010, Community Tax set out on a mission to help individuals and businesses solve their complex financial concerns. Since then, we’ve grown into a full-service company staffed with a team of attorneys, CPAs, and enrolled agents. Collectively, we’ve helped over 60,000 clients to date and are proud of our A+ rating from the Better Business Bureau. At Community Tax, we’re dedicated to finding solutions and solving problems for people across all 50 states with a wide array of services including tax preparation, tax relief, tax filing, and tax assurance. Our History Since 2010, Community Tax has helped Americans across the country take control of their finances. Originally founded as a tax company, we’ve since evolved into a one-stop-shop for all your tax resolution and preparation needs. The experts at Community Tax obsess over details and keep meticulous records so our clients can stress less about the numbers. Whether you need back tax relief, help creating a payment agreement, or simply tax advice, we can help. We’ve serviced tens of thousands of clients for over a decade and there’s no case we haven’t seen. Our Mission Our mission is to create a new standard in the personal and business finance industries — one that puts our clients’ best interest first, no matter what. We’re a community of advisors and advocates set apart by our principle values and hard work ethic. We strive to serve as an industry benchmark in client value and operational efficiency. As we have evolved and grown, Community Tax has remained dedicated to its founding mission and principles: top-notch customer service, a guarantee on our work, and a commitment to customer satisfaction. What We Do Community Tax services clients who need financial assistance with everything from growing their small business to resolving their tax issues. We can track accurate data, analyze detailed records, prepare tax returns, balance books, and more — all for one fixed, affordable price. Our Expertise Our team of professionals has years of experience in the tax industry and financial services arena. Staffed with experts, Community Tax offers trusted guidance from attorneys, practitioners, enrolled agents, and CPAs who have encountered every type of case imaginableWho We Are\r\n\r\nFounded in 2010, Community Tax set out on a mission to help individuals and businesses solve their complex financial concerns. Since then, we’ve grown into a full-service company staffed with a team of attorneys, CPAs, and enrolled agents. Collectively, we’ve helped over 60,000 clients to date and are proud of our A+ rating from the Better Business Bureau. At Community Tax, we’re dedicated to finding solutions and solving problems for people across all 50 states with a wide array of services including tax preparation, tax relief, tax filing, and tax assurance.\r\n\r\nOur History\r\n\r\nSince 2010, Community Tax has helped Americans across the country take control of their finances. Originally founded as a tax company, we’ve since evolved into a one-stop-shop for all your tax resolution and preparation needs. The experts at Community Tax obsess over details and keep meticulous records so our clients can stress less about the numbers.\r\nWhether you need back tax relief, help creating a payment agreement, or simply tax advice, we can help. We’ve serviced tens of thousands of clients for over a decade and there’s no case we haven’t seen.\r\n\r\nOur Mission\r\n\r\nOur mission is to create a new standard in the personal and business finance industries — one that puts our clients’ best interest first, no matter what. We’re a community of advisors and advocates set apart by our principle values and hard work ethic. We strive to serve as an industry benchmark in client value and operational efficiency.\r\nAs we have evolved and grown, Community Tax has remained dedicated to its founding mission and principles: top-notch customer service, a guarantee on our work, and a commitment to customer satisfaction.\r\n\r\nWhat We Do\r\n\r\nCommunity Tax services clients who need financial assistance with everything from growing their small business to resolving their tax issues. We can track accurate data, analyze detailed records, prepare tax returns, balance books, and more — all for one fixed, affordable price.\r\n\r\nOur Expertise\r\n\r\nOur team of professionals has years of experience in the tax industry and financial services arena. Staffed with experts, Community Tax offers trusted guidance from attorneys, practitioners, enrolled agents, and CPAs who have encountered every type of case imaginable