Manager, Account-Based Marketing (ABM)
hace 8 días
Carrollton
Job Description SmartSource is a trusted partner for event technology and IT solutions, supporting event and IT professionals with AV, IT, and technology services across North America for more than 40 years. We serve diverse industries and use cases—from corporate events and entertainment to incident response and staffing—helping clients deliver seamless experiences with the right tech and flawless execution. SmartSource will afford you an exciting career opportunity. We offer a fast-paced and dynamic work environment. Most importantly, you will be provided with the support and environment to excel and succeed with an industry leading company. If you are enthusiastic, highly motivated and looking for a great opportunity, we encourage you to apply today. Job Summary: The Account-Based Marketing (ABM) Manager will manage SmartSource’s ABM strategy and execution in collaboration with fellow marketing team members. This role is responsible for building and leading full-funnel, account-based programs across diverse industries and sub-verticals, tightly aligning with Sales to drive pipeline, expansion, and revenue from high-value accounts. You will use data, intent signals, and marketing technology to design, execute, and optimize omnichannel campaigns that engage buying groups throughout the customer journey. Key Responsibilities: Strategy & Planning • Help develop and fully manage a multi-tier ABM strategy that aligns with SmartSource’s business objectives, revenue targets, and priority verticals., • Partner with Sales to define and refine ideal customer profiles (ICPs), buying groups, and target account lists for one-to-one and one-to-many programs., • Develop omnichannel ABM campaigns that may include email, paid search/PPC, paid social, organic social, retargeting, and events., • Collaborate with Marketing Director on content ideation and strategy, Sr. Digital Marketing Manager on PPC, website, and metrics, Brand Manager on creative assets and Marketing Coordinator on social channels., • Collaborate with external contractors and marketing team to ideate and produce relevant, persona- and industry-specific ABM content (e.g., landing pages, case studies, nurture streams, playbooks, videos)., • Utilize ZoomInfo for list-building and account research, Marketing Cloud for email (must also write the emails), and Outreach.io for sales sequences and coordinated plays with SDRs., • Refine ABM-specific KPIs and reporting frameworks (e.g., account engagement, opportunity creation, pipeline influence, velocity, and revenue impact)., • Deliver timely, accurate, and insightful program reporting, including dashboards and campaign readouts with clear, data-backed recommendations., • Act as the “account quarterback” for ABM programs—facilitating alignment across Marketing, Sales, and Sales Ops for key accounts., • Lead regular ABM syncs with Sales to review target lists, share insights, and refine plays based on in-market activity and feedback., • Enable Sales with tailored content, talking points, and insights at the account, segment, and persona level Requirements: • 3–5+ years of B2B marketing experience, with at least 2 years focused on ABM, demand generation, or campaign management for complex, multi-stakeholder sales cycles., • Proven track record of planning and executing integrated, account-based campaigns that drive measurable pipeline and revenue impact., • Hands-on experience with ZoomInfo (or similar) for data enrichment and list building, Salesforce Marketing Cloud or another MAP for campaign management and nurture, and Outreach.io (or comparable sales engagement platform) for coordinated plays with SDRs/Sales., • Strong analytical skills; comfortable building reports, interpreting data, and using insights to refine strategy and tactics., • Demonstrated ability to partner closely with Sales, Sales Ops/RevOps, and contractors/agencies to deliver aligned account experiences., • Excellent project management skills with the ability to juggle multiple campaigns and deadlines., • Clear and compelling communicator—capable of writing marketing pieces, presenting plans and metrics, and communicating with cross-functional partners. SmartSource is an equal opportunity/affirmative action employer. SmartSource does not discriminate on the basis of race, color, religion, gender (including non-binary/third gender), transgender, gender identity or expression, sexual orientation or affectional preference, national origin, citizenship, age, disability, status as a protected veteran, military status, marital status, or status in any group or class protected by applicable federal, state, or local law. SmartSource makes reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act, Rehabilitation Act, and applicable state and local laws.