General Manager- Birmingham City FC
10 days ago
Bournville
Job DescriptionGeneral Manager - Birmingham City FC, BirminghamFull-Time / Permanentup to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.We're looking for...A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club.This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club's ambition, heritage, and growing vision-across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We're seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards.You will be at the heart of the club's long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew's at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia.Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo-it's about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.About LevyLevy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet.Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership-working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations.The RolePlanningCollaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plansWork with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio-piloting new concepts, technology, and fan experience innovationsMaintain a structured, data-led, and results-driven approach with a focus on continuous improvementMonitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standardLead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter visionOperationsOwn and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environmentEnsure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external eventsLead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences-not just matchday executionCoordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spacesDrive a fan-first, experience-led culture across all teams and touchpointsMaintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarksOversee supplier and partner relationships to ensure quality, innovation, and cost controlLead health & safety and compliance across all areas of the operationAct as the senior operational link between the club, Levy, partners, and internal teamsPeopleBuild and lead a high-performing, scalable team structure across permanent and event-based workforceDevelop and execute recruitment, training, and deployment strategies for high-volume operationsCreate an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiencesDrive performance through clear KPIs, coaching, and succession planningEnsure strong, consistent communication across all levels and functionsRecognise and reward performance while fostering long-term talent developmentMaintain full HR, legal, and compliance standardsFinancial & Business DevelopmentHold full accountability for financial performance across a complex, multi-channel F&B operationTreat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external eventsPartner with Finance to deliver robust forecasting, budgeting, and P&L managementDrive revenue growth through innovation, commercial strategy, and enhanced guest experienceContinuously identify opportunities to increase spend per head while protecting margin and qualityBuild strong commercial awareness and accountability across all departmentsWhat We're Looking ForProven senior leadership experience in large-scale, multi-site or complex F&B operationsStrong background in stadiums, arenas, or high-volume event environmentsExperience managing diverse, multi-channel hospitality operationsDemonstrated ability to operate at scale and deliver against benchmark or best-in-class standardsStrong stakeholder management, including working with club executives, partners, and external brandsPassion for people development and building high-performing teamsStrong food, drink, and hospitality expertiseTrack record of delivering innovation, change, and business growthCommercially astute with full P&L accountabilityExcellent communication, influencing, and leadership skillsResilient, adaptable, and solutions-focusedFlexibility to work evenings and weekends aligned to the football calendarWhat You'll Get in ReturnCompetitive salary with bonus and full benefits package23 days' holiday + bank holidays + birthday off + holiday purchase schemeHealthcare & wellbeing support (Aviva Digicare, Medicash)24/7 Employee Assistance ProgrammeEnhanced family leave benefitsDiscounts on shopping, entertainment, and fitness membershipsPension scheme & life assuranceOngoing training and career developmentMeals on dutyWhy Join Us?Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality.This is a unique opportunity to shape a flagship operation within a transformative club environment-working at the forefront of fan experience, innovation, and large-scale hospitality.You'll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.Job Reference: com/2904/41945001/52805772/SU #Levy UKTPBN1_UKTJ