Midland Sales Representative
2 days ago
Birmingham
Sales Representative (Midlands/Birmingham Region)Position Overview We are seeking a motivated and results-driven Sales Representative to join our team in the Midlands/Birmingham region. The ideal candidate will have proven experience within the South Asian grocery sector, a strong background in sales, and the ability to build lasting relationships with store owners and managers. This role is centered around shop-to-shop sales, driving growth through creative sales tactics, and meeting ambitious performance targets. Key Responsibilities • Conduct shop-to-shop sales visits across Birmingham and the wider Midlands region to actively generate new business and maintain strong relationships with existing customers., • Achieve and exceed monthly and quarterly sales growth targets., • Identify opportunities within the South Asian grocery sector to expand product visibility and sales volume. (Ideally in the Rice and Spices categories), • Develop and execute creative sales strategies to increase brand awareness, product penetration, and customer retention., • Maintain a structured sales pipeline and provide accurate weekly/monthly reports to management., • Negotiate and close deals with independent retailers., • Monitor competitor activity, market trends, and customer needs to adjust strategies accordingly., • Ensure timely and professional delivery of promotional materials, product samples, and pricing information., • Collaborate with the wider sales team to share insights and best practices for continuous improvement. Requirements • Proven sales experience within the South Asian grocery sector (minimum 2–3 years)., • Strong knowledge of South Asian food products, consumer preferences, and retail dynamics., • Demonstrated track record of meeting or exceeding sales growth targets., • Excellent organizational and time management skills, with the ability to plan efficient sales routes., • Strong negotiation and closing skills with confidence in dealing directly with business owners., • Effective communication and interpersonal skills, capable of building long-term customer relationships., • Ability to work independently and manage a field-based role with minimal supervision., • Proficiency in Microsoft Office Suite (Excel, Word, Outlook) and CRM tools., • A valid UK driving license and willingness to travel extensively within the Midlands. Skills & Attributes • Highly motivated with a goal-oriented mindset., • Creative thinker who can develop innovative sales tactics., • Strong commercial awareness with the ability to identify market opportunities., • Excellent organizational, reporting, and follow-up skills., • Professional, approachable, and adaptable to dynamic sales environments.