City of London
Hiring Senior Events Manager (Events and Ad Agency exp) - UK job location: London, UK Job Title: Senior Events Manager Role Summary The Senior Event Manager is a strategic leader and business growth driver, responsible for planning, managing, and delivering high-profile events and activations while also bringing in new business opportunities to the agency. This role combines operational excellence and creative vision with a hunter mentality, ensuring the agency not only executes world-class events but also continuously expands its client portfolio. The Senior Event Manager will oversee a team of event professionals, manage key client relationships, and actively identify, pitch, and secure new business opportunities, contributing directly to the agency’s growth and success. Key Responsibilities Event Strategy & Planning • Lead the strategic planning and conceptualization of events, ensuring they align with client objectives and brand positioning., • Develop detailed event plans, including timelines, budgets, and resource allocation., • Provide creative direction to elevate event concepts and guest experiences., • Identify new formats, technologies, and trends to innovate event design and execution. Project & Operational Management • Oversee the end-to-end execution of events, ensuring smooth operations and high-quality delivery., • Manage vendor selection, negotiations, and relationships to secure competitive pricing and top-tier services., • Supervise all logistics, including venue management, permits, equipment, catering, and staffing., • Conduct detailed risk assessments and contingency planning for seamless execution., • Ensure compliance with health, safety, and legal standards. Client Management & Relationship Building • Act as the primary point of contact for clients, delivering transparency, trust, and proactive communication., • Lead client presentations, proposals, and post-event reviews., • Position yourself as a strategic advisor, guiding clients on event trends, strategies, and innovation., • Build long-term relationships to drive repeat business and referrals. Business Development & Growth • Actively bring in new business by identifying and pursuing potential clients, projects, and partnerships., • Maintain a hunter mentality, continuously seeking ways to expand the agency’s event portfolio., • Represent the agency at networking events, industry gatherings, and pitch opportunities., • Prepare and deliver compelling proposals, RFP responses, and pitch presentations to win new business., • Collaborate with leadership to set and achieve revenue growth targets., • Track and report on business development activities and pipeline progress. Team Leadership & Development • Lead and mentor a team of event coordinators, executives, and support staff., • Foster a collaborative, solutions-oriented culture focused on creativity and excellence., • Provide coaching, feedback, and professional development opportunities to grow team skills and capabilities., • Allocate resources effectively to ensure efficiency and high performance. Financial Management • Build and manage event budgets, ensuring cost efficiency and profitability., • Track and control expenses across all event activities., • Forecast revenue and provide regular financial updates to leadership., • Maximize ROI for both clients and the agency. Post-Event Reporting • Conduct comprehensive event evaluations, capturing success metrics and lessons learned., • Deliver detailed reports including audience data, engagement insights, and client feedback., • Recommend improvements to enhance future event performance. Required Skills & Qualifications Education & Experience • Bachelor’s degree in Event Management, Marketing, Business, Communications, or related field., • 5-7 years of experience in event management, with at least 2 years in a senior leadership role., • Strong understanding of event production, logistics, and vendor management., • Knowledge of event tech platforms for registration, engagement, and analytics., • Proficiency in budgeting, forecasting, and financial management tools., • Entrepreneurial mindset with hunter mentality for driving new business., • Exceptional leadership and team management abilities., • Strong negotiation and relationship-building skills., • Strategic thinker with creative problem-solving skills., • Excellent communication and presentation capabilities., • Ability to thrive under pressure and manage multiple projects simultaneously. Key Performance Indicators (KPIs) • New business revenue generated from acquired clients and projects., • Growth of event accounts through repeat business and referrals., • Successful, seamless execution of events within budget and timeline., • Client satisfaction and retention rates.