Marketing Executive
16 days ago
Birmingham
Job Title: Marketing Executive Location: Birmingham Were MFI and we are planning to make a huge splash as we launch further into the exciting world of homewares & home furnishings! As part of the Group we have massive ambitions and a strong foundation for success. Were looking for an enthusiastic results-driven Marketing Executive to be a pivotal player in our growth story. This is a dynamic hands-on role where youll own the execution and optimisation of our key digital channels - Social Media (Organic & Paid) and Email/CRM. If you love getting stuck into the detail of campaign management analysis and community engagement we want to hear from you! What Youll Be Doing: Your Core Responsibilities You will be driving awareness and conversions by managing the day-to-day execution and continuous improvement of our digital marketing channels: Social Media (Organic & Paid) • Develop and implement an organic social media strategy in collaboration with the Marketing Manager and Digital Content Creator to drive brand awareness and engagement., • Work with the Digital Content Creator to plan a content calendar including videos images and other assets for social media channels., • Occasionally attend shoots to support content capture provide input on creative direction and ensure assets meet campaign requirements only when required., • Set up manage and optimise paid social media campaigns primarily on Meta platforms (Facebook & Instagram) ensuring alignment with the Marketing Managers strategy., • Collaborate with the Digital Content Creator and Graphic Designer to obtain the correct assets for ads., • Over time support expansion of paid campaigns to additional platforms such as TikTok and Pinterest., • Manage day-to-day operations of social media platforms including scheduling posting and community management (monitoring responding to and engaging with audiences)., • Ensure all social media content is on-brand with consistent tone of voice and messaging., • Conduct social listening and sentiment analysis to inform content strategy and engagement., • Monitor and report on social media performance providing actionable insights and recommendations for improvement., • Support the planning execution and optimisation of end-to-end email campaigns including copywriting building testing scheduling and deployment., • Develop and execute an A/B testing roadmap for email campaigns to continuously improve engagement open rates click-through rates and conversions., • Utilise the companys ESP to manage subscriber lists build targeted segments and ensure data quality., • Set up analyse and optimise CRM automation campaigns to improve engagement retention and conversions., • Maintain awareness of CRM and email marketing best practices compliance requirements and emerging trends., • Write clear engaging and on-brand copy for social media emails and website articles., • Publish content and articles on the company website using our CMS ensuring formatting links and SEO best practices are followed., • Manage content calendars and timelines for social media and email campaigns optimising schedules to maximise reach and engagement., • Provide monthly reports on social media and email performance including metrics analysis and recommendations., • Assist in aligning all marketing activity with brand objectives and overall campaign calendars., • Stay up to date with trends tools and best practices in social media email marketing and CRM. Essential Skills & Experience: • Proven hands-on experience in social media management (organic and paid) email marketing and CRM., • Strong copywriting skills with experience creating engaging written content across digital channels., • Experience in planning executing and optimising paid social campaigns specifically on Meta platforms (Facebook & Instagram)., • Proficiency with social media platforms scheduling/publishing tools and analytics., • Experience with Email Service Providers (ESPs) and CRM platforms (e.g. Mailchimp HubSpot Salesforce etc.)., • An analytical mindset with the ability to interpret data spot trends and translate them into actionable recommendations., • Experience working in an e-commerce or retail business., • A passion for interior design or homewares (Help us make beautiful homes!)., • Experience with advanced platforms like TikTok Ads Pinterest Ads or SAP Emarsys., • Basic graphic/video editing skills (Canva etc.), • Basic knowledge of HTML/CSS., • Experience with Sap Emarsys. This is a fantastic opportunity to take your career to the next level in a high-growth environment. Youll be working closely with a supportive Marketing Manager and a dynamic team on a brand with immense potential. Youll see the direct impact of your work on our business success every single day. If youre ready to drive growth be creative and help key performance channels for a soon to be legendary brand apply today! **This role will be based out of our Birmingham office. This is a FULL TIME 40 Hours Per Week 08:30 AM - 17:00 PM role. At Were committed to creating a fair and enriching workplace environment that fosters respect and celebrates our differences. This means we dont discriminate based on factors like sex religion political beliefs race age sexual orientation marital status disability gender reassignment or whether youre expecting a child or have recently given birth. As a Disability Confident Committed Employer we strive to ensure our recruitment process is accessible to all. If you require any adjustments to participate in the application process please dont hesitate to let us know at your earliest convenience. is not on the UK Border Agencys Sponsor Register and is unable to sponsor work visas for international applicants currently. Key Skills Business Development,Sales Experience,Loyalty Marketing,B2B Sales,Time Management,Marketing,Cold Calling,Microsoft Powerpoint,SEO,Social Media Management,Customer relationship management,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1 Yearly Salary Salary: 35000 - 40000