City of London
Job Title: VP Digital Location: Flexible (UK, Switzerland, or major European hub) Salary - Highly competitive salary + bonus and stock options Reporting to: CEO Digital & Marketplace Contact: The Opportunity Our client is seeking a transformational VP Digital to lead the strategy, integration, and performance of a complex, multi-brand digital ecosystem spanning corporate and transactional websites, apps, marketplaces, and global platforms. This is a high-impact role for an experienced digital leader who thrives in enterprise-scale, international environments, delivering commercial outcomes while shaping world-class customer experiences. The VP Digital will play a pivotal role in integrating digital platforms from acquisitions, modernising the technology estate, and establishing a unified, high-performing digital ecosystem that drives measurable revenue growth and engagement across multiple markets. Key Responsibilities Digital Strategy & Commercial Impact • Define and execute a global digital strategy across multiple brands and platforms, ensuring alignment with organisational growth objectives., • Drive revenue growth, ROI, and customer engagement through omni-channel marketing, conversion optimisation, SEO, AI-enabled content, and data-driven decision making., • Oversee geo-targeted strategies and multi-language content management across international markets., • Translate digital initiatives into measurable business outcomes, including bookings, memberships, subscriptions, and other transactional revenue. Technology & Platform Leadership • Lead the architecture, integration, and optimisation of corporate and transactional digital platforms, apps, and marketplaces., • Ensure robust MarTech, CRM, CDP, analytics, and booking engine platforms are in place to support growth, scalability, and data-driven insights., • Implement AI, automation, and multi-location platform strategies to enhance customer experience and operational efficiency., • Maintain governance, compliance, and operational excellence across global digital properties, including GDPR, accessibility, and performance standards. Team Leadership & Stakeholder Management • Build, mentor, and lead high-performing cross-functional teams, including heads of data, analytics, apps, websites, and marketplaces., • Foster a culture of experimentation, innovation, and continuous improvement across the digital organisation., • Partner with senior leadership, board members, and regional stakeholders to drive enterprise-wide digital transformation and adoption. Integration & Transformation • Lead the integration of acquired digital platforms into a unified ecosystem, balancing brand autonomy with global standards., • Oversee complex multi-brand, multi-location digital environments, ensuring consistency, scalability, and seamless customer experience., • Drive initiatives to modernise technology stacks, optimise workflows, and deliver sustainable digital growth. Who We’re Looking For The ideal candidate will be a senior digital leader with a proven record in managing complex, international digital ecosystems for global multi-brand organisations. Preferred Industry Experience: Ideally from one of the below • Multi-brand hospitality, flexible workspace, commercial real estate, or PropTech., • Multi-brand booking platforms, marketplaces, or franchise operations with multiple locations requiring geo-targeting., • Enterprise SaaS companies with location-based or multi-tenant services. Core Skills & Attributes: • Strong commercial acumen, able to link digital initiatives to measurable revenue and ROI., • Hands-on experience managing multi-brand digital portfolios, websites, apps, marketplaces, and transactional platforms., • Deep understanding of technology architecture, MarTech stacks, data platforms, AI, automation, and cross-platform integration., • Experience in multi-language content management, localisation, and AI-driven translation solutions., • Demonstrated ability to lead and motivate cross-functional teams in complex, global environments., • Comfortable with ambiguity and change management, able to influence senior stakeholders and the C-suite., • Exceptional communication skills, able to translate complex digital strategy into actionable outcomes for executives and teams.