Performance Marketing Manager - SaaS - London -c. £60-70K
hace 3 días
London
Senior Performance Marketing Manager (B2B SaaS) | UK (Remote until Q3, then hybrid) | Full-time | £60-70k | Reporting to: Marketing Director My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500+ customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments. The Role We're looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You'll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead generation and acquisition, and ensure ROI through continuous testing, optimisation, and reporting. What You'll Do • Lead strategy, execution, and optimisation of paid campaigns across multiple channels, • Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion), • Run A/B tests, optimise landing pages, and drive conversion rate improvements, • Collaborate with content, sales, and product teams to align messaging and funnel strategy, • 6-7 years in performance marketing, ideally in B2B SaaS, • Proven results in lead generation & revenue growth across international markets (US a plus), • Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools), • Strong analytical mindset, commercial focus, and creative problem-solving skills Apply now and help us shape the future of people and culture decisions. *Rates depend on experience and client requirements