Business Development Representative – Software Sales
28 days ago
Leicester
Business Development Representative – Software Sales £35,000 - £40,000 basic plus OTE circa £50K Hybrid/Remote, 1-2 days in the office per month. Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers. Business Development Representative Key Responsibilities: • Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels, • Research and identify target accounts and key decision-makers within defined industries, • Execute outbound campaigns aligned with marketing initiatives and sales strategy, • Book high-quality discovery meetings for the sales team, • Engage with inbound and marketing-generated leads to assess suitability and intent, • Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders), • Nurture early-stage opportunities and progress them to Sales Qualified Leads, • Maintain accurate CRM records and activity tracking, • Work closely with Marketing to provide feedback on lead quality and campaign effectiveness, • Partner with the Sales Director to ensure smooth handover of qualified opportunities, • Contribute to refining messaging, qualification frameworks, and outbound approaches, • Track and report on activity levels, pipeline contribution, and conversion metrics, • Share market insights, competitor intelligence, and customer feedback with senior stakeholders Business Development Representative Key Skills and Experience: • Background in B2B SaaS or similar software sales roles, • Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager, • Strong experience generating leads via outbound prospecting, • Confident communicator, comfortable engaging with senior decision-makers, • Highly organised, proactive, and resilient in a target-driven environment, • Proven ability to work closely with both sales and marketing teams, • Experience using HubSpot CRM Benefits: • Competitive annual leave, including your birthday off., • Critical Illness and Death in Service cover., • Pension Scheme eligible to join from day 1., • Electric Vehicle Salary Sacrifice Scheme., • Employee Assistance Programme., • Mental Health First Aiders and a proactive approach to a positive workplace., • Flu vaccinations, • Opportunities for professional growth and development