Marketing Strategy Internship
3 days ago
Louisville
Job Description This is a paid internship that is part of Heaven Hill's Summer Internship Program (running May-August). The role is based at our Louisville Office. As part of the Heaven Hill Summer Internship Program, you will support organizational strategic goals through hands-on project work and high-impact assignments. Our program is designed to provide meaningful experience, professional development, cross-functional exposure, networking opportunities, facility tours, and intern engagement events throughout the summer. What the Role Is The Marketing Strategy Intern will support the Marketing and Brand teams on a range of strategic projects across Heaven Hill’s portfolio. This role is ideal for someone who enjoys “wearing many hats” and contributing to diverse business initiatives. You will gain hands-on experience in: • Marketing strategy development, • Licensing exploration, • Stage-gate and new product development workflows, • Project management tools (Asana), • Brand asset review and corporate brand governance Brand & Portfolio Strategy • Develop a strong understanding of the assigned brand(s) and broader Heaven Hill portfolio., • Participate in early-stage licensing opportunity reviews, including assessment of brand fit, category potential, and partner quality., • Assistwith coordination and project management for photoshoots, promotional campaigns, social media content, and brand presentations., • Utilize and analyze sales data, consumer research, and industry reports to help inform marketing initiatives., • Collect and synthesize consumer trends, turning insights into clear storytelling and actionable recommendations for senior stakeholders., • Support project tracking, timelines, and deliverables using Asana and other internal processes., • Assistin coordinatingspecial eventsin partnership with Brand Teams, Visitor Centers, and Corporate Events., • Prepare and present findings and recommendations to internal teams throughout the internship., • Deliver a final presentation to the Executive Leadership Team summarizing your project work and key learnings. Required Skills and Experience: * A current junior or senior pursuing a degree in Marketing, Business, Management, Communications, or a related field * Skilled at translating complex research and data into simple, compelling narratives * Familiar with consumer psychology and buying behaviors * Resourceful, curious, and eager to learn * Highly organized with strong time management skills * Able to manage multiple projects and deadlines in a fast-paced environment * Comfortable interfacing with diverse teams and working collaboratively * Capable of working independently and taking initiative Physical Requirements While performing duties of job, employee is occasionally required to: • Stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.