Global QSR Key Account Director
11 hours ago
Birmingham
Are you the new Global QSR Key Account Director at Farm Frites, with a strong track record in global QSR or Foodservice partnerships and ready to shape one of our most strategically important customer relationships worldwide? Then keep reading! Farm Frites is a major international player in the foodservice sector. We serve operators in over 100 countries with fries, potato specialties, and appetizers. Farm Frites is growing rapidly and is strengthening its leading position worldwide, especially within the QSR segment. The Role As Global QSR Key Account Director, you are fully responsible for shaping and executing the worldwide partnership strategy with YUM/KFC—one of Farm Frites’ most strategic global QSR customers. This is a highly visible role where you orchestrate a global customer ecosystem, influence senior stakeholders, and drive profitable, sustainable growth across continents. • You define, own, and implement the global strategic plan for the YUM/KFC partnership., • You develop long-term commercial strategies (3–5 years) that strengthen Farm Frites’ leadership position and align with YUM’s global ambitions., • You negotiate growth opportunities such as menu innovation, new country entries, pipeline improvements, and product upgrades., • You lead strategic pricing discussions, ensuring disciplined NXW and margin protection., • You drive planning accuracy across all regions through rigorous 12–24 month IBP/S&OP processes., • You collaborate closely with Supply Chain, QA, R&D, Finance, Logistics, Operations and Customer Service to ensure First Time Quality and service performance consistently meet YUM’s expectations. The Team You are part of the Global Sales & Marketing organization and functionally lead a virtual, cross-regional team of Key Account Managers and specialists supporting YUM/KFC globally. You work closely with regional Sales teams, Supply Chain, QA, R&D, Operations, Marketing, Finance, and Customer Service across Europe, APAC, LATAM, and the Middle East. The role reports directly to the Managing Director Education and Skills • Bachelor’s/Master’s level education or equivalent experience, • 10–15+ years of senior commercial leadership within QSR, FMCG, or Foodservice, • Proven success in managing complex global or multi-country key accounts, • Deep understanding of QSR dynamics, franchise systems, supply chain models, and menu development, • Experience working with YUM/KFC is a strong plus, • Fluent in English; additional languages are highly beneficial, • Strong analytical skills; able to translate data into insights and decisions, • Demonstrated ability to influence senior stakeholders and navigate global complexity, • Skilled negotiator with strong financial and margin understanding, • Willingness to travel internationally on a frequent basis Are You a Farm Friter? • You embody our 4F values: Family, Forward, Flexible, Fair, • You are action-oriented and stay close to the customer—with a no-nonsense mindset, • You take ownership and feel responsible for delivering sustainable growth, • You collaborate easily across functions and cultures, communicating openly and directly, • You are calm, resilient, and assertive under pressure, • You navigate complex global dynamics with agility and cultural sensitivity, • You are strategic, but also hands-on when needed—entrepreneurial in spirit, • You are passionate about building long-term partnerships and delivering impact What Do We Offer You? Farm Frites is a key global player in the agri-food industry, yet still a true family business. Headquartered in the Netherlands, we operate multiple production sites and sales offices worldwide. We are growing fast, which makes Farm Frites a dynamic, ambitious, and inspiring place to work. We offer you the opportunity to: • Shape one of our most strategic global partnerships, • Work in a highly visible international leadership role, • Drive global commercial impact and influence category direction, • Develop your strengths in a supportive and entrepreneurial environment Want to be part of this global success story? Then now is the time to apply! How To Apply You can apply via the link on our website: – including your CV and motivation letter. For more information, you can email our Recruitment Team at: